1. Help Center
  2. Social planner

Create and schedule a post

Write a post, add media, pick your accounts, and set a time to publish.

Updated October 5, 2026

This is where you write your social content. You can add images, videos, and links. You can also use AI to help write your caption.

New post editor screen
New post editor screen

Steps

  1. Go to More in the left icon rail, then Social.
  2. Click New post on the calendar screen.
  3. Select the platforms you want to post to, like Facebook or Instagram.
  4. Type your caption in the text box. You can click AI Captions for suggestions.
  5. Add media by clicking From library or dropping files into the upload area.
  6. Set the Date and Time for when you want the post to go out.
  7. Click Schedule to save the post as a draft.
  8. Go to the Posts tab and click Approve when you are ready to publish.

Good to know

  • Images: JPEG, PNG, WebP or GIF up to 5 MB. Video: MP4 or MOV up to 100 MB.
  • Every post needs a human to click Approve before it publishes.
  • Tick Add UTM tags to links to see in your reports which clicks came from social.
  • Use Recurrence to repeat a post. A repeating series can be approved at once with Approve whole series.
Create and schedule a post | HowdyBell Help Center