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Resell marketplace apps

Add third-party apps to your client plans and set your own price for each app.

Updated October 5, 2026

HowdyBell has a marketplace of extra apps. You can resell these apps to your clients. You set the price you charge, and you keep the difference.

Reselling apps screen
Reselling apps screen

Steps

  1. Click More in the left icon rail, then Agency, then Reselling.
  2. Each paid app shows its Developer price, what you pay.
  3. Type Your price, what your clients pay, and click Save. This price applies to every client.
  4. For one client only, open Sub-accounts, click Manage on that client, and set a price under App prices.
  5. Each month HowdyBell bills every client its apps at your price, on your own Stripe account.

Good to know

  • Only paid apps billed through HowdyBell can be resold. Apps that bill on the developer's own page cannot.
  • Your clients need a card on file with you before they can install a paid app.
  • The difference between your price and the developer price is yours.
Resell marketplace apps | HowdyBell Help Center